Privacy Policy

This policy explains what happens to data when you visit Leaf & Thrive at leafnthrive.ing. The short version: the site itself collects no personal information about you, and we keep third-party tracking to a minimum. Effective 27 June 2026.

Information we collect

Leaf & Thrive does not ask you for any personal information. There are no accounts, no sign-up forms, no newsletter, and no comments. We do not collect your name, email address, or location, because there is nothing on the site that would need them.

Analytics

We use Google Analytics 4 to understand which articles are read and where visitors arrive from. It uses cookies (such as _ga) to recognise returning visits and reports aggregate measures like page views, referring sites, and approximate location derived from your IP address. Google processes this data on our behalf; we do not see your name or email.

If you are in the EEA, the UK, or Switzerland, these analytics cookies are set only after you accept them in the cookie banner shown on your first visit. Until you choose, Google Consent Mode keeps analytics and advertising storage switched off. You can change your choice at any time (see Your choices).

Search

The on-site search runs entirely in your browser. What you type into the search box is not sent to a server and is not recorded.

Plant identifier

The plant identifier (currently in Beta) lets you upload a photo to get a best-guess shortlist of what your plant might be. When you use it, the photo you upload is sent to a third-party plant identification service, which may process it outside Malaysia, for the sole purpose of naming the plant. We do not use your photo for advertising and we do not sell it.

We do not keep your photo by default. After you see a result you can give optional feedback on whether it was right, and you may separately tick a box to let us keep that photo to help improve our own identifier. We store the photo only if you tick that box. Photos you contribute this way are kept until you ask us to remove them.

To have a contributed photo deleted, email hello@leafnthrive.ing and we will remove it.

Advertising

Leaf & Thrive may display advertising supplied by Google AdSense. When ads are shown, third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies lets it and its partners show you ads based on that activity. For visitors in the EEA, the UK, and Switzerland, these advertising cookies are set only after you accept them in the cookie banner.

You can opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalised advertising at aboutads.info.

Affiliate links

Some articles may contain affiliate links. These do not affect your privacy or change the price you pay. See our disclosure for how they work.

External links

Articles sometimes link to other websites. Once you follow a link away from Leaf & Thrive, this policy no longer applies, and we are not responsible for how those sites handle your data.

Children

Leaf & Thrive is a general houseplant-care site and is not directed at children. We do not knowingly collect information from anyone, including children.

Your choices

On your first visit a cookie banner lets you accept or reject non-essential (analytics and advertising) cookies. To change your decision later, clear this site's data in your browser and reload the page, which brings the banner back. You can also control or block cookies through your browser settings. Rejecting these cookies will not stop you reading any article on this site.

Changes to this policy

If this policy changes, the updated version will be posted on this page with a new effective date.

Contact

Questions about this policy can be sent to hello@leafnthrive.ing.